Rod Toro 21 FEB 2017 ASQ Meeting at Favazza

Rod Toro

Rod Toro, Edward Jones, Firm Operational Excellence

21 Feb 2017

Using TRIZ Innovation Techniques in Transactional Settings

The “Theory of Inventive Problem Solving” or “Theory of the Solution of Inventive Problems” known as TRIZ, as developed by Ginrich Altshuller, has been difficult to effectively use in a wide variety of settings.  Creativity has been viewed as an art with innovation a close cousin. Ginrich uses a more disciplined tool to look for opportunities to improve the process.

Originally, the principles were used in a manufacturing setting.  Some of that difficulty lies with the 40 principles and the terminology that used physics and “manufacturing” type language. This presentation will walk through an actual case study of applying these principles to a transactional process, “sourcing process for negotiating contracts”. Each one of the principles has been translated into understandable terms. The list of TRIZ principles used and the corresponding transactional terms will be given..

Additionally, other selected principles will be shown with understandable terms, as well as a benefit and efforts matrix and the breakdown on which ones were selected, classifying them as a quick win or easy hits, foundational change or improvements and “game changers” or breakthrough ideas. Finally, the audience will be given an opportunity to translate some of the principles using a selected practical  problem scenario that most people can understand.


Rod Toro started at Edward Jones in 2013 as the new Business Process Improvement effort was being formed.  That group is now known as Firm Operational Excellence. As part of the original group, Rod led the deployment in the Finance, Client Strategies Group and Legal Compliance Division.   He also mentored, trained and coached the original group of team that is deploying in all levels and all divisions across the Firm.  Currently, he is working on the Firm wide strategic initiative group.

He has previously worked in a wide variety of industries (from pharmaceuticals, consulting, automotive, electronics, medical devices, etc.).  Rod owned his own consulting business for 7 years that helped hundreds of companies install an effective quality management system meeting ISO 9001 and TS 16949 requirements. Every company he helped passed their certification audit the first time with no major findings.  He has presented in local, regional, national and global conferences (starting in 1992 throughout his career and will be presenting twice this year at the American Quality Institute ISO 9000 and Lean Six Sigma Conference in Nashville.

He is a certified Quality Engineer (1988), Black Belt (1992) and Master Black Belt in Lean Six Sigma(1998), certified ISO 9001 (1991), 13485,17025, TS 16949 (1993) Lead Auditor and has deployed Lean Six Sigma in multiple companies (from Bristol Myers Squibb to Merck Millipore and was a part of the George Group Consulting, a ground breaking consulting company combining Lean and Six Sigma and now part of Accenture.   He has a Master’s of Science and enjoys mentoring, coaching and training a wide variety of people both internal and external to Edward Jones.


ASQ St. Louis Section Monthly Dinner Meeting

Tuesday, Feb 21, 2017
05:30 PM – 09:00 PM Central


Favazza St. Louis

5201 Southwest Avenue
St Louis, MO 63139

ASQ St. Louis Feb 2014

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