Michael Scofield 20 SEP 2021 ASQ VIRTUAL 6PM Presentation

Michael Scofield MBA

Michael Scofield, Assistant Clinical Professor, Loma Linda University

Monday, Sep 20, 2021 VIRTUAL 6PM Presentation

Improving Decision-Making With Expanded Data Sources

Learn not just upon raw data quality & data management, but the acquisition, screening, packaging, and presentation of information for decision-making.  In particular, getting executive decision-makers to understand what threats are lurking outside their immediate cognition or “bubble”.  We consider three kinds of “cognitive horizons”—spatial-geographic, cultural and economic, and (interestingly) time itself.

The concept of situation awareness is related to getting the “big picture” of reality, which involves seeking and using more data from external sources not previously known of. Three kinds of “situational awareness” are discussed in parallel—personal, enterprise, and nation-state.  We will look at how the intelligence community of a nation-state looks beyond its borders (and oceans) to understand the emerging threats to its interests at home and abroad.

Similarly, executives (and their knowledge-workers) need to cultivate new sources of information and insights about the market, and changes in the culture and economy which may affect their success or survival.  The best information can be ignored; great examples in recent American history.   We discuss the rapid rate of change in cultural and economic forces.  E.g. 40 years ago, nobody imagined how cheap solar panels could be in creating electricity.

The difference between data and information is important, and information for executive decision-making must consider the audience’s numeracy, literacy, biases, and vocabulary.  What we don’t know can hurt us. This lecture draws from concepts in my 23 years of previous workshops in data quality, data visualization, and the data-to-understanding supply chain.

Michael Scofield, MBA

Michael Scofield is an Assistant Clinical Professor at Loma Linda University in southern California.  He is a popular speaker in topics of data management, data quality, and data visualization.  His professional experience includes higher education, financial services, manufacturing, and software development.  He has done over 300 lectures and workshops to professional audiences around the U.S., Canada, the U.K., and Australia.  He also guest lectures at numerous universities in data management topics.  He has over 27 articles published in journals dealing with data quality and database design.

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